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…0:52 Soft, safe Ivory Snow with built-in fabric softener. 0:55

…larger packages 0:14 of Tide, Cascade, Ivory Snow, and Joy. 0:16 Hurry. Get your…

…0:34 Your choice of trays or knives 0:37 with Cheer and Ivory Snow. 0…

…0:29 In giant size Ivory Snow, one twin bud rose. 0:33 In the king…

…0:16 (cheering) 0:17 Ivory Snow! 0:19 You're the Ivory Snow baby. 0…

…Announcer Ivory Snow washes many things softer 0:01 than regular detergents, not just diapers. 0…

…0:07 One diaper was washed in Ivory Snow, the other detergent. 0:09 Interviewer Which…

…0:09 Some of us wore them washed in Ivory Snow. 0:12 Girl They're…

Transcription:

…McDonald Ivory Snow. 0:15 Speaker 1 The other one? 0:16 (baby coos) 0:17…

…0:43 Louie Ivory Snow with built-in fabric softener. 0:45 Narrator Yes, Ivory Snow…

…The parents express their preference for Ivory Snow over more powerful detergents for its softness. Transcription…

Transcription: ♪ Softer than baby head to toe ♪ 0:02 ♪ Diapers washed in Ivory Snow ♪ 0:04…

…New Ivory Snow? 0:15 - Mm-hmm, see? With built-in fabric softener. 0:19 - No…

…s washed in Ivory Snow ♪ 0:05 Narrator Today's Ivory Snow is special. 0:07…

…0:06 Ivory Snow washed diapers and detergent washed diapers. 0:08 Phil This one's…

…0:07 [Female Speaker] Ivory Snow. 0:09 [Male Speaker] Ivory Snow. 0:10 [Female Speaker…

…0:01 Wife Ivory snow diapers. 0:03 - Ivory snow? They're very big on softness…

…0:08 Mommy Sweaters need Ivory Snow. 0:10 Girl But you said Ivory Snow is…

…0:10 You see Ivory Snow makes every fiber so soft and smooth, 0:12 it…

…Narrator Today's Ivory Snow 0:03 with built-in fabric softener. 0:04 See that…

…0:11 The way Ivory Snow washes them. 0:14 Ivory Snow's pure, mild, like…

…Narrator Meet the Hannes children, 0:01 all Ivory Snow babies, 0:03 and their mother…

…0:09 I took a test for Ivory Snow recently 0:11 with my little boy…

…0:30 Worth $5.95, 0:32 free for Ivory Snow box tops. 0:33 And…

…0:30 Worth $5.95, free for Ivory Snow box tops. 0:32 And feel that…

…Announcer Today, we're visiting Chris Esposito 0:01 a real Ivory Snow baby. 0:05…

…0:06 Ivory Snow washed diapers, and detergent washed diapers. 0:08 Bob This pile. It…

…0:06 - Take the Ivory Snow honey. 0:09 - But that's what you wash baby…

…0:03 And there are two kinds of diapers, 0:07 diapers washed in Ivory Snow…

…0:37 Ivory snow helps them stay pretty. 0:40 - [Boy} Oh. 0:42 - Ivory Snow…

…0:10 You see your wife uses Ivory Snow, and Ivory Snow makes 0:12 diapers…

…0:13 You see this baby's diapers were washed in Ivory Snow. 0:14 And…

…0:38 No detergent can match the softness 0:41 of pure, mild Ivory Snow. 0…

…0:16 Even with these rough hands, I could tell Ivory Snow got 0:18 Maggie…

…0:39 No detergent can match the softness 0:42 of pure, mild Ivory Snow. 0…

…0:12 That was the day I passed the Ivory Snow test. 0:14 I could…

…Meet handsome Jimmy Arnold, a real Ivory Snow baby. 0:01 And his mother, Mrs. Barbara…

…0:13 I use Ivory Snow. 0:15 'Cause Ivory Snow has built-in fabric softener…