P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Wife You're getting good at that. 0:00 - Mm. Soft diapers. 0:01 Wife Ivory snow diapers. 0:03 - Ivory snow? They're very big on softness, 0:05 aren't they? 0:07 Wife And very soft on babies, especially now. 0:08 - Now? 0:11 Wife This is the new soft scented Ivory Snow. 0:12 See? With built-in fabric softener. 0:15 Husband That's good? 0:17 Wife That's great. It means the extra softness 0:19 is built right into the soap. Along with all of 0:21 the other goodies that make Ivory Snow, Ivory Snow. 0:24 - How's that? 0:27 Wife Oh you know, Ivory purity and mildness, 0:28 no detergent gives you all that, even when you 0:31 add a fabric softener, and Ivory Snow 0:33 puts the softness where it counts. 0:37 - Here. 0:38 Wife Right next to his skin, 0:39 to protect him from rubbing and chafing. 0:41 - Protection huh? With built in fabric softener. 0:44 So they've improved Ivory Snow. That's sort of 0:47 like improving motherhood. 0:51 (Wife laughs) 0:52 Narrator New, improved Ivory Snow, 0:53 with a built in fabric softener. 0:54 Very big on softness, very soft on babies. 0:56

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