P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (saw buzzing) 0:02 (machine whirring) 0:05 - My name is Steve Sperber 0:10 and I have a little boy named Tim. 0:11 I've got a picture of him right here. 0:12 That was the day I passed the Ivory Snow test. 0:14 I could tell, even with these rough hands, 0:16 that Ivory Snow gets Tim's diapers softer 0:19 than detergents can. 0:20 - We've asked Mr. Sperber to tell us 0:23 which diapers feel softer. 0:25 The pile washed in today's Ivory Snow with built in 0:26 fabric softener, or those washed in a leading detergent. 0:29 - This pile feels definitely softer. 0:34 Woman Read the tag please. 0:35 Man Today's Ivory Snow with built-in fabric softener. 0:37 Would you believe it Timmy? 0:40 (baby babbles) 0:41 Woman Right. 0:42 No detergent gives you extra softness for safety. 0:43 Plus Ivory Snow purity and mildness. 0:45 Protect your baby from rubbing and chafing 0:48 with diapers this soft. 0:50 - If my rough hands can tell a difference, 0:51 you can bet little Tim can. 0:53 Woman Get today's Ivory Snow with built-in 0:55 fabric softener. 0:57 More baby doctors recommend it. 0:58

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