P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby with longer hair cooing) 0:03 (baby with shorter hair sobbing) 0:23 (baby with longer hair giggling) 0:30 (baby with longer hair cooing) 0:34 (baby with shorter hair starting to cry) 0:41 Voiceover Who gets the diaper softer? 0:50 Actions speak louder than words. 0:52 Soft, safe Ivory Snow with built-in fabric softener. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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