P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (babies babble) 0:01 - Louie Alfano, a carpenter with rough hands 0:06 and a father himself is re-enacting 0:09 the Ivory Snow softness test. 0:09 Nine of these babies are wearing diapers washed 0:13 with the most popular detergents. 0:15 Only one baby is wearing a diaper washed 0:17 with soft, safe Ivory Snow. 0:19 Louie is trying to find a baby wearing the softest diaper. 0:22 (babies babble) 0:27 (baby squeals) 0:36 This is it. 0:38 This is the softest! 0:39 Louie, there's a hidden tag in the diaper, 0:40 please read what it says. 0:42 Ivory Snow with built in fabric softener. 0:44 Yes 0:46 - Ivory Snow softness... 0:47 to help protect against rubbing and chafing. 0:48 Ivory Snow with built-in fabric softener 0:51 washes diapers softer than detergents. 0:53 Even Louie's rough hands can tell the difference. 0:56

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Original permalink · Record added: 2025-04-22 23:17:08