P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Marty Humphrey grows beets, cotton, and kids. 0:01 With his rough hands, 0:04 he's reenacting the Ivory Snow softness test. 0:05 One baby is wearing an Ivory Snow washed diaper, 0:08 the other a detergent washed diaper. 0:11 Marty, which diaper's softer? 0:13 - Oh, there's no question about it. 0:16 Ted has the softer diaper. 0:18 Narrator Please read the hidden tag. 0:20 Kelly, it's Ivory Snow. 0:21 Narrator Ivory Snow washes diapers 0:23 softer than detergents. 0:25 If the roughest hands can tell, so can your baby. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:17:09