P&G: Ivory Snow, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mothers. 0:00 Can you remember what it felt like to wear diapers? 0:01 Well, we can. 0:05 When we wore diapers, we couldn't talk 0:06 and tell you how important softer diapers are. 0:09 Some of us wore them washed in Ivory Snow. 0:12 Girl They're soft! 0:17 Group Soft. - Many of us wore them washed in detergent. 0:19 Girl They're not as soft. 0:23 Group Not quite. - How come every lady doesn't use Ivory Snow? 0:25

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