P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, what do you think, pa? 0:01 - He's a Zadolski! 0:02 - Except he's got his mother's red hair and tender skin. 0:04 - Sure, ma, but his skin's so tender 0:08 Sylvia tenderizes his diapers. 0:10 - Tenderizer? For diapers? 0:12 - That's what Louie calls the Ivory Snow, 0:14 because it makes diapers so soft. 0:16 - Oh. 0:18 - The more powerful detergents get, 0:19 the more I run for Ivory Snow. 0:21 - Tenderizer for diapers! Only in America!(chuckles) 0:23 (baby cooing) 0:28

Complete Record: A conversation between parents highlights their baby's tender skin, which they attribute to the use of Ivory Snow detergent, humorously referred to as a "tenderizer" for diapers. The parents express their preference for Ivory Snow over more powerful detergents for its softness. Transcription: - Well, what do you think, pa? 0:01 - He's a Zadolski! 0:02 - Except he's got his mother's red hair and tender skin. 0:04 - Sure, ma, but his skin's so tender 0:08 Sylvia tenderizes his diapers. 0:10 - Tenderizer? For diapers? 0:12 - That's what Louie calls the Ivory Snow, 0:14 because it makes diapers so soft. 0:16 - Oh. 0:18 - The more powerful detergents get, 0:19 the more I run for Ivory Snow. 0:21 - Tenderizer for diapers! Only in America!(chuckles) 0:23 (baby cooing) 0:28

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