P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Will you wash Dolly's sweater please. 0:01 - Later, honey. 0:03 - Why not? 0:04 - Right now I'm doing daddy's work clothes 0:06 Girl But Mommy. 0:08 Mommy Sweaters need Ivory Snow. 0:10 Girl But you said Ivory Snow is for babies? 0:12 - Yes. Ivory Snow is so mild and pure 0:15 it leaves babies, diapers and things softer. 0:18 Safe for his tender skin. 0:20 - Is Dolly's skin tender? 0:22 - No, but her sweater is. Ivory Snow protects wool 0:24 leaves it much fluffier than detergents can. 0:28 You see, because Ivory Snow is so safe for babies wash. 0:32 We know it's perfect for all nice things. 0:34 Sweaters, our pretty dresses, my lingerie, 0:37 everything that needs special care. 0:41 Girl But when? 0:43 - All right, there, you look after my baby 0:44 and I'll wash your babies sweater. 0:46 - Don't forget to use Ivory Snow. 0:49 Male announcer Wonderful Ivory Snow. 0:51 It's the safest possible soap for everything baby wears 0:53 and your special washables too! 0:57

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