P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, look at your kid. 0:02 - What's that following him? Is that baby powder? 0:04 Narrator That's right, fellas. 0:10 You see your wife uses Ivory Snow, and Ivory Snow makes 0:12 diapers behave like they've been sprinkled with baby powder. 0:16 Makes them baby powder safe. 0:21 Blonde Man Well, I'll be. 0:23 Dark Haired Man It's true. 0:25 Ivory Snow works like baby powder 0:27 to help protect against diaper irritation. 0:29 - Well why no powder can over my baby? 0:32 Narrator His diaper was washed in detergent, feel it. 0:35 Detergents cannot make diapers baby powder safe. 0:38 Now feel the Ivory Snow diaper. 0:41 Every fiber is so soft and smooth, 0:43 you know it's baby powder safe. 0:45 - Sure is a difference. 0:47 Narrator Mothers, if you want your baby's diapers to be 0:49 baby powder safe, wash them in Ivory Snow. 0:54

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