P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Today's Ivory Snow 0:03 with built-in fabric softener. 0:04 See that? With built-in fabric softener. 0:07 Extra soft diapers, extra safe diapers. 0:11 For your babies tender skin. 0:14 Today's Ivory Snow with built-in fabric softener. 0:18 You get famous Ivory Purity, famous Ivory Mildness 0:22 with built-in fabric softener. 0:26 That means built-in softness or built-in protection, 0:31 protection against rubbing and chafing. 0:35 No detergent gives you all that. 0:37 Today's Ivory Snow makes diapers so soft. 0:41 You hardly know you have them on. 0:44 With Ivory Snow's built-in fabric softener, 0:47 your diapers are pure bliss. 0:50 That's today's Ivory Snow with built-in fabric softener. 0:53 Try it. 0:58
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John W. Hartman Center for Sales Advertising & Marketing History
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