P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (engine rumbling) 0:01 (metal clanging) 0:03 (engine revving) 0:06 - I'm Bill Millsap. 0:09 I took a test for Ivory Snow recently 0:11 with my little boy, Bill Junior. 0:12 That's when this picture was taken 0:14 I proved with these rough hands of mine, 0:17 that Ivory Snow gets Billy's diapers 0:19 softer than detergents can. 0:20 - Mr. Millsap's going to decide 0:22 which diapers are softer. 0:24 The pile washed in today's Ivory Snow 0:25 with built-in fabric softener, 0:27 or those washed in a leading detergent. 0:29 - This one's softer, the left! 0:32 (Billy Junior giggles) 0:35 Woman And the tag says? 0:35 - Today's Ivory Snow with built-in fabric softener! 0:36 Ivory Snow, Willy! 0:39 (Billy Junior giggles) 0:40 Woman No detergent gives you extra softness 0:41 for safety, plus Ivory Snow purity and mildness. 0:43 Protect your baby's skin from rubbing and chafing 0:47 with diapers this soft. 0:49 - If my rough hands can tell the difference, 0:51 Billy sure can! 0:52 Woman Get today's Ivory Snow 0:54 with built-in fabric softener. 0:55 More baby doctors recommend it. 0:57

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