P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: ♪ Softer than baby head to toe ♪ 0:02 ♪ Diapers washed in Ivory Snow ♪ 0:04 Narrator Today's Ivory Snow is special. 0:07 ♪ There's a fabric softener built right in ♪ 0:09 ♪ To protect your baby's tender skin ♪ 0:12 Narrator A built in fabric softener 0:15 to get diapers much softer than detergents. 0:17 ♪ Softer than lullaby long, long ago ♪ 0:19 ♪ The built in softener in Ivory Snow. ♪ 0:22 Narrator Pure, mild Ivory Snow. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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