P&G: Ivory Snow, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (babies cooing) 0:02 Narrator Louie Alfano, a carpenter with rough hands 0:07 and a father himself, 0:09 is reenacting the Ivory Snow softness test. 0:11 Nine of these babies are wearing diapers washed 0:14 with the most popular detergents. 0:16 Only one baby is wearing a diaper washed 0:18 with soft, safe Ivory Snow. 0:20 Louie is trying to find a baby wearing the softest diaper. 0:23 (babies cooing) 0:26 - This is it. 0:39 This is the softest. 0:40 Narrator Louie, there's a hidden tag in the diaper. 0:41 Please read what it says. 0:43 Louie Ivory Snow with built-in fabric softener. 0:45 Narrator Yes, Ivory Snow softness, 0:47 to help protect against rubbing and chafing. 0:49 Ivory Snow, with built-in fabric softener, washes diapers 0:52 softer than detergents. 0:55 (babies cooing) 0:57 Even Louie's rough hands can tell the difference. 0:58

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