P&G: Ivory Snow, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Speaker 1 We'd like you to diaper your baby 0:01 right here on television. 0:02 Mrs. McDonald Fine. 0:03 Speaker 1 Mrs. McDonald, 0:04 which diaper would you rather have next to John's skin? 0:05 Mrs. McDonald This one. 0:10 Only the softest next to him, 0:11 he's my baby. 0:12 Speaker 1 What's the diaper, please? 0:13 Mrs. McDonald Ivory Snow. 0:15 Speaker 1 The other one? 0:16 (baby coos) 0:17 Mrs. McDonald Detergent. 0:18 Speaker 1 Ivory Snow washes diapers 0:19 softer than any detergent. 0:20 Speaker 1 What do you use at home? 0:22 Mrs. McDonald Anything that's on sale 0:23 that particular week. 0:24 Speaker 1 Well how do you feel about that now? 0:25 Mrs. McDonald Terrible. 0:27 Terrible. 0:28 (laughs) 0:29 (Speaker 2 speaking Spanish) 0:32 (woman speaking Spanish) 0:34 (Speaker 2 speaking Spanish) 0:34 (woman speaking Spanish) 0:42 (Speaker 2 speaking Spanish) 0:45 (woman speaking Spanish) 0:47 (Speaker 2 speaking Spanish) 0:49 (woman speaking Spanish) 0:51 (Speaker 2 speaking Spanish) 0:52 (woman speaking Spanish) 0:58

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