P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Bob Harder has rough hands 0:01 and a baby in diapers. 0:03 So we asked him, rough hands and all, 0:04 to test diapers for softness. 0:06 Ivory Snow washed diapers, and detergent washed diapers. 0:08 Bob This pile. It's much softer. 0:11 Narrator And the tag says? 0:13 Bob Today's Ivory Snow with built-in fabric softener. 0:15 Hey Maggie. 0:17 Narrator No detergent gives you extra softness 0:18 for safety plus Ivory Snow purity and mildness. 0:20 - If my rough hands can feel the difference, 0:23 you know Maggie can. 0:25 Narrator Get Today's Ivory Snow 0:27 with built-in fabric softener. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:20:40