P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Spokesperson Dick Zupolski and Pat Alekshack, 0:02 fathers and gym teachers with rough hands 0:04 are reenacting the Ivory Snow softness test, 0:06 the hard way, blindfolded. 0:08 Three babies are wearing detergent-washed diapers. 0:10 One, an Ivory Snow-washed diaper. 0:13 - I think this one is soft, this is it. 0:15 Spokesperson Take off your blindfolds. 0:16 - Ivory Snow. 0:19 - Right. Ivory Snow washes diapers softer than detergents 0:21 because it's a soap, not a detergent. 0:24 If rough hands can feel the difference, 0:26 so can your baby. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:17:09