P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, why is Sally always playing with that silly thing? 0:01 Mom It's soft. 0:05 - Well it's silly. 0:06 - She likes soft things. 0:08 (Mom kisses Sally) 0:10 Baby skin's tender, you know. 0:11 That's why I wash everything Sally wears 0:13 with Ivory Snow. 0:17 (Sally coos) - What's it do? 0:19 Mom Well it's so pure and mild, 0:20 it gets diapers and things soft, safe for her. 0:22 - If that's Ivory Snow, 0:25 so why are you washing my grown up clothes with it. 0:27 Mom Well, if it's safe enough for baby's wash, 0:30 I know it'll be gentle to all our special things. 0:32 Boy What's special? 0:36 - My blouse and lingerie, for instance. 0:37 Ivory snow helps them stay pretty. 0:40 - [Boy} Oh. 0:42 - Ivory Snow gets woolens much softer than detergents can, 0:44 makes them feel better. 0:48 - Think an Ivory Snow bath would make him feel better? 0:50 - [Announcer} Wonderful Ivory Snow, 0:54 safest possible soap for baby's wash, 0:55 your special washables too. 0:58

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