P&G: Ivory Snow, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Interviewer Can you see anything, Sherrick? 0:00 - Nope. 0:01 Interviewer Ladies, babies please. 0:02 Announcer Sherrick Grantham, father and rancher 0:04 with rough hands, is taking the Ivory Snow 0:06 softness test, blindfolded. 0:07 One diaper was washed in Ivory Snow, the other detergent. 0:09 Interviewer Which is a softer diaper? 0:12 - Oh, this baby right here. 0:13 - Hey. 0:15 (baby cries) 0:16 - Oh, you don't cry, you're the Ivory Snow baby. 0:18 Announcer Ivory Snow washes diapers softer 0:22 because it's a soap. 0:24 Shouldn't the softer diaper be next to your baby's skin? 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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