P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - It's nice to have a man around the house, 0:01 even with the extra work. 0:03 Feeding, bathing, skincare. 0:05 As a registered nurse, 0:07 I found skincare is less of a problem 0:08 when baby clothes are kept safe and soft. 0:11 The way Ivory Snow washes them. 0:14 Ivory Snow's pure, mild, like floating Ivory. 0:16 It can't leave harsh deposits to irritate tender skin. 0:20 And it leaves baby things much softer than detergents. 0:25 Makers of baby clothes recommend Ivory Snow, 0:28 like the Trimfit people, 0:31 who invented these stretch cord TotKnits. 0:32 Look, stretch coveralls grow with baby and wear so well. 0:34 The fabric's non-run, the seams can't split. 0:39 Each stretch TotKnit carries a recommendation, 0:43 wash in Ivory Snow. 0:46 Trimfit knows Ivory Snow is the safest possible soap 0:48 for diapers and everything that touches your baby's skin. 0:51 Wonderful Ivory Snow 0:55
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John W. Hartman Center for Sales Advertising & Marketing History
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