P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered Bounce, 0:01 the fabric softener that works in the dryer. 0:02 Because it was given to me with my new Maytag dryer. 0:05 Now our clothes get the Bounce touch. 0:08 Narrator The Bounce touch means our cottons 0:10 are really soft. 0:12 - My pajamas are really soft. 0:13 - My towel is really soft. 0:15 - My pillowcase is really soft. 0:18 Narrator The Bounce touch control static 0:21 so synthetics don't cling. 0:22 - My shirts don't cling. 0:24 - My socks don't cling. 0:26 - My slips don't cling. 0:28 Narrator And the Bounce touch means things smell clean 0:30 and fresh. 0:32 - My jacket smells clean and fresh. 0:33 - My jersey smells clean and fresh. 0:35 - My sweater smells clean and fresh. 0:38 Advertiser When you buy 0:41 (gentle music) a new Maytag dryer featuring 0:42 the permanent press cycle with automatic cool-down, 0:43 you'll get a box of Bounce. 0:45 - Bounce and my new dryer make it easy for me to do 0:47 many nice things for my family. 0:49

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