P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered Bounce! 0:00 The fabric softener that works in the dryer. 0:02 Because it came with my new Frigidaire dryer. 0:04 Now our clothes get the Bounce touch! 0:06 The Bounce touch means our cottons are really soft. 0:09 - This bib is really soft. 0:12 - My T-shirt's really soft. 0:14 - My skirt is really soft. 0:16 Mother The Bounce touch control static. 0:18 So synthetics don't cling. 0:20 - These stretch suits don't cling. 0:22 - My socks don't cling. 0:24 - My tights don't cling. 0:25 Mother And the Bounce touch means things 0:27 smell clean and fresh. 0:28 - (sniffing) This diaper smells clean and fresh. 0:30 - (sniffing) My turtleneck smells clean and fresh. 0:32 - (sniffing) My bathrobe smells clean and fresh. 0:34 Narrator Frigidaire dryers feature sorting fingers 0:37 that gently separates soft delegates and fluffy towels, 0:40 and come with a box of Bounce! 0:42 - Bounce in my new dryer! 0:44 Make it easy for me to do many nice things for my family. 0:46 (Jazz music playing) 0:49

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