P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Are you using the wrong machine 0:01 to soften your clothes? 0:03 - I soften my clothes in the washing machine 0:04 with a liquid fabric softener. 0:07 - I soften my clothes in the dryer with a Bounce. 0:09 - My clothes come out nice and soft. 0:12 - So do mine. 0:15 - Well, my clothes smell clean and fresh. 0:17 - Oh, so do mine. 0:20 - Well, my liquid controls static cling. 0:22 - Bounce controls static cling better. 0:25 In fact, Bounce eliminate static cling, 0:27 because it works in the heat of the dryer 0:29 where static builds up. 0:31 And you have to run to catch the rinse cycles 0:33 and waste time waiting, 0:36 and you have heavy bottles to carry 0:37 and measuring and spilling. 0:39 All I have to do is 0:40 and I'm done. 0:43 - Bounce works in the dryer to soften, 0:44 control static cling, and freshen more conveniently 0:46 than any rinse added liquid in the washer. 0:48 - Well, I guess I've been using the wrong machine 0:52 and the wrong fabric softener. 0:54

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