P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered Bounce, the fabric softener 0:01 that works in the dryer. 0:03 - 'Cause it came with our new Sears Kenmore dryer. 0:04 - Now our clothes get the Bounce touch. 0:07 The Bounce touch means our things are really soft. 0:09 - My t-shirt's really soft. 0:12 - My pillowcase is really soft. 0:14 - My slacks are really soft. 0:17 Woman The Bounce touch controls static, 0:19 so synthetics don't cling. 0:21 - My socks don't cling. 0:22 - My pajamas don't cling. 0:24 - My tights don't cling. 0:26 Woman And the Bounce touch means things smell clean 0:27 and fresh. 0:29 - My sweatshirt smells clean and fresh. 0:31 - My towel smells clean and fresh. 0:33 - My turtleneck smells clean and fresh. 0:35 - Our Sears Kenmore dryer features 0:38 a custom fabric care memory control. 0:40 It remembers how we like our clothes dried. 0:42 - And it came with a box of Bounce. 0:44 Bounce and our new Sears dryer make it easy for me 0:46 to do many nice things for my family. 0:50 (gentle music) 0:52

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John W. Hartman Center for Sales Advertising & Marketing History

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