P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered Bounce. 0:01 (bounce sheet snaps) The fabric software that works in the dryer. 0:02 - 'Cause it came with our new Sears Kenmore dryer. 0:04 - Now our clothes get the Bounce touch. 0:07 (dryer door thuds) 0:08 The Bounce touch means our things are really soft. 0:09 - My T-shirt's really soft. 0:12 - My pillow case is really soft. 0:14 - My slacks are really soft. 0:17 Woman The Bounce touch controls static, 0:19 so synthetics don't cling. 0:21 - My socks don't cling. 0:22 - My pajamas don't cling. 0:24 - My tights don't cling. 0:26 (upbeat music) 0:27 Woman And the Bounce touch, 0:27 means things smell clean and fresh. 0:28 (boy inhales deeply) 0:30 - My sweatshirt smells clean and fresh. 0:31 (girl inhales deeply) 0:32 - My towel smells clean and fresh. 0:33 (girl inhales deeply) 0:35 - My turtleneck smells clean and fresh. 0:36 (upbeat music) 0:38 - Our Sears Kenmore dryer features a custom fabric care memory control. 0:39 Remembers how we like our clothes dried. 0:42 - And it came with a box of Bounce. 0:44 Bounce, and our new dryer, 0:46 make it easy for me to do many nice things for my family. 0:48 (gentle music) 0:51

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