P&G: Zest Soap, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jazzy music) 0:01 Announcer Okay fella, go to it. 0:09 (jazzy music) 0:14 Lather Zest. 0:18 (jazzy music) 0:19 Get me clean. 0:22 (jazzy music) 0:23 That's lather Zest. 0:26 Like a bar of shampoo. 0:27 (jazzy music) 0:29 Cleans like shampoo. 0:32 (jazzy music) 0:34 Shampoo lather to get me a really clean. 0:38 Shampoo clean. 0:40 It even sounds like shampoo. 0:42 (squeaks) 0:44 (jazzy music) 0:47 And a new really big time deodorant, 0:49 that makes old number one feel fresh all day. 0:50 Feel like a million. 0:55 You're da boss. 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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