P&G: Zest Soap, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (smooth jazz music) 0:01 Woman It's time, Zest. 0:03 Wake me up. 0:05 (smooth jazz music) 0:07 Get me clean all over, Zest. 0:15 Lather, like a bar of shampoo. 0:18 (smooth jazz music) 0:22 Lather here, lather there, shampoo lather everywhere. 0:25 (smooth jazz music) 0:30 Mmm, Zest! 0:37 You're different. 0:39 You leave me shampoo clean. 0:42 Kind of squeaky clean all over. 0:44 (hair squeaking) 0:47 And your super new deodorant action 0:49 keeps me feeling this fresh all day. 0:50 Ooh! 0:55 Zest! 0:56


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John W. Hartman Center for Sales Advertising & Marketing History


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