P&G: Zest Deodorant Beauty Bar, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Theresa Brandi on hidden camera. 0:00 What's about to happen will shock her. 0:02 She's bathing pictures of herself 0:04 in her favorite soap and Zest. 0:05 Now she's rinsing. 0:07 - I can't believe it. 0:09 Zest didn't leave a soapy film, 0:11 and my soap did. 0:13 I don't think much of my soap anymore. 0:14 Announcer So, we asked her to try Zest at home. 0:16 - Well, the Zest leathers great. 0:19 I've never used any soap like it. 0:21 The rinse is fantastic. 0:23 When you get out of the shower, you feel really clean, 0:24 you feel like all the soap is off. 0:26 And, I've been using my soap for two years, 0:29 and I'm switching to Zest. 0:31 Announcer Try Deodorant Zest, like Theresa Brandi. 0:33 You'll feel cleaner than your soap. 0:35

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