P&G: Zest Deodorant Beauty Bar, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There's no soap. 0:02 Mother, did I put soap on my shopping list? 0:03 - Oh, there you go dear. 0:05 She's still out of soap. Zest is different. 0:08 Makes you feel cleaner than soap. 0:11 Voiceover Here's why. 0:13 Soap leaves a sticky soap film, Zest doesn't. 0:14 Even after rinsing, soap film is still there, 0:17 but Zest isn't a soap, so no soap film. 0:19 - This makes great leather. 0:23 Nice clean feeling too. 0:26 Mom, you can shop for me anytime. 0:28 I feel wonderful. 0:30 - It's the Zest. 0:32 Voiceover Try Zest. Feel cleaner than soap. 0:33


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John W. Hartman Center for Sales Advertising & Marketing History


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