P&G: Zest Deodorant Beauty Bar, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Dad, you're not gonna shower with soap? 0:02 - What do you suggest, sandpaper? 0:04 - No, Zest. 0:05 It's not a soap, it doesn't leave a soap film. 0:07 - Big deal. 0:09 - It is. Zest makes lots of lather, then rinses away. 0:11 But soap leaves a film all over you. 0:14 - A soap film all over me? 0:16 Oh, my poor skin. 0:17 I'll look like a cloudy day. 0:19 - Look, Dad, it'll make you feel cleaner, try it. 0:21 Narrator She's right, soap leaves a sticky soap film. 0:24 Deodorant Zest doesn't. 0:26 Even after rinsing, soap film still there. 0:28 - How do ya feel? 0:31 - Aw, groovy, like wow. 0:32 Nah, kitten, I really feel good. 0:34 Narrator Put some Zest in your life. 0:36 Feel cleaner than soap. 0:38
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John W. Hartman Center for Sales Advertising & Marketing History
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