P&G: Zest Deodorant Beauty Bar, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Rose, ah, Rose! 0:01 Rose Coming Harold. 0:04 - Now Rose, now why'd we change from Zest to this pink bar? 0:05 Now, you know, I never use soap. 0:09 It just doesn't make me feel as clean as Zest. 0:10 - Harold. Trust me, try it. 0:12 - Ah, Rose. 0:16 - Look, the pink bar makes twice a deodorant lather soap. 0:17 - Twice as much. It's just like Zest. 0:20 - And it's packed with active deodorant. 0:23 - That's just like my zest. 0:25 - That's right. And see, soap leaves a soap film 0:26 that sticks to your skin even after you shower. 0:30 But the pink bar doesn't. 0:33 - Ah, you're trying' to tell me something, Rose. 0:35 - You guessed, Harold. 0:38 This is Zest in a new pink color. 0:40 - Uh huh, and? 0:43 - and they're going to call it Rose. 0:44 (both laugh boisterously) 0:47 - Do ya think they'll start calling the regular bar Harold? 0:49 - (laughs loudly) Harold! 0:52 - Deodorant Zest leaves you feeling cleaner than soap. 0:53 now, a new Rose or regular Harold. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:26:27