P&G: Zest Deodorant Beauty Bar, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - October 16th, 0:02 that's the day I gave up soap 0:04 and began feeling clean and fresh. 0:05 I shower with Zest. 0:08 It started when I was asked to give up my favorite soap 0:09 and use only Zest. 0:12 When I saw that my soap left a soap film, 0:15 even after rinsing, and Zest didn't, 0:17 I agreed to try Zest. 0:20 Cleaner, that's the word that describes Zest. 0:23 It made me feel cleaner. 0:26 You don't feel like you still have soap on your skin. 0:27 Will I go back to using soap? 0:30 Nope, I like Zest. 0:32 Announcer Give up soap today. 0:34 With deodorant Zest, you'll feel cleaner than soap. 0:36
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John W. Hartman Center for Sales Advertising & Marketing History
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