P&G: Zest Deodorant Beauty Bar, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - What a morning! 0:01 - Oh what a morning. 0:02 I can't even find the soap. 0:04 - Here my little grumpy. 0:06 She's still out of soap. 0:09 Zest is different. 0:11 Makes you feel cleaner than soap. 0:12 Announcer Here's why. 0:14 Soap leaves a sticky soap film, Zest doesn't. 0:15 Even after rinsing, soap film's still there. 0:18 But Zest isn't a soap, so no soap film. 0:20 - Zest, true lathers. 0:24 Nice clean feeling too. 0:27 Morning dad! 0:29 What a morning mom, I feel terrific! 0:31 - It's the Zest. 0:34 Announcer Try the Zest, feel cleaner than soap. 0:36
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John W. Hartman Center for Sales Advertising & Marketing History
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