P&G: Zest Deodorant Beauty Bar, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (door shuts) 0:01 (woman squeals) 0:04 (shower water runs) 0:06 - I like to feel shampoo clean. 0:09 All over. 0:13 So I lather all over, with Zest. 0:16 Zest, the soap with the shampoo lather. 0:21 This feels like a shampoo. 0:25 Zest peaks like a shampoo. Peaks. 0:29 Peaks, like a shampoo. 0:34 Zest cleans like a shampoo. 0:39 Shampoo clean, shampoo fresh. (shower door shuts) 0:47 That's the way all of me feels. 0:50 It can happen to all of you. 0:53 With the soap, with the shampoo lather. Zest. 0:56

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