P&G: Zest Deodorant Beauty Bar, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sometimes I wonder whether you care 0:04 anything at all about cleanliness. 0:05 - Oh, I care, all right. 0:07 In fact, I don't even use soap anymore. 0:09 - You don't use soap anymore. 0:11 - That's right, and I bet I'm cleaner than you. 0:14 - Cleaner than me? 0:16 - Yes, cleaner than you. I use deodorant Zest. 0:17 - Well, isn't Zest a soap? 0:21 - No, it's different. Zest leaves you feeling cleaner than soap, watch. 0:25 Soap here, Zest here. 0:28 (faucets hissing) 0:31 See, Zest makes more than twice as much lather as soap, 0:34 and Zest lather has real deodorant ingredients in it, 0:38 like you get in the real deodorant. 0:41 Now, watch. 0:43 See how soap leaves a soap film that sticks to your skin? 0:45 Look, Zest doesn't. 0:49 That's why deodorant Zest 0:51 leaves you feeling cleaner than soap. 0:53 - I see what you mean, cleaner than soap. 0:55

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:30:25