P&G: Zest Deodorant Beauty Bar, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You know, my son Roger is used to cleanliness. 0:03 - I know. 0:07 And when Roger and I got married, 0:07 we both stopped using soap. 0:09 - You mean you and Roger don't use soap? 0:11 - That's right. We use something different, 0:13 something that makes us feel cleaner than soap. 0:15 - Cleaner than soap? 0:18 - Yes! Deodorant Zest. 0:19 Watch. Soap here. Zest here. 0:21 As you can see, Zest makes more than twice 0:28 as much lather as soap, 0:30 and Zest's lather has real deodorant ingredients in it, 0:32 like you get in a real deodorant. 0:36 We both think that's important. 0:39 And did you know that so leaves a soap film 0:41 that sticks to your skin? 0:43 Well it does! 0:45 But look, Zest doesn't. See? 0:46 That's why deodorant Zest 0:50 leaves you feeling cleaner than soap. 0:52 - And I always thought soap was good enough for my Roger. 0:54 - Not for my Roger. 0:57

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