P&G: Zest Deodorant Beauty Bar, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - If I said I don't use soap 0:01 and I bet I'm cleaner than you, 0:03 you'd probably laugh, 0:04 but it's true. 0:06 I use deodorant Zest. 0:07 It's not a soap. 0:09 Zest makes you feel cleaner than soap. 0:10 Look. 0:12 Soap here, Zest here. 0:13 (water splashes) 0:16 See? 0:19 Zest makes more than twice as much lather as soap, 0:20 and it's got real deodorant ingredients in it. 0:22 (deodorant whooshes) 0:25 Also, soap leaves a soap film that sticks to your skin, 0:26 but zest doesn't. 0:31 That's why Zest leaves you feeling cleaner than soap. 0:34 It's the truth. 0:37
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John W. Hartman Center for Sales Advertising & Marketing History
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