P&G: Wondra Lotion, 1977
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Genre: Commercial
Year Published: 1977
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Judy, my marriage and this job don't mix. 0:02 - What's wrong? 0:05 - Well, after working here, planting, potting and pruning, 0:06 my skin is so scratchy and dry. 0:09 John says I have cactus hands. 0:12 - No problem, nothing Wondra can't solve. 0:14 - What's Wondra? 0:18 - Wondra's a conditioning lotion. 0:19 It's very new. 0:21 - Gee, Wondra's different! 0:22 It's rich, like a cream that helps these hands. 0:25 Judy Look, if you saw rough, dry skin 0:28 through a magnifying glass, 0:31 you'd actually see the flaking, 0:32 but watch how fast Wondra rubs right in 0:34 and takes the day's work right out. 0:36 Just look at the difference, a few seconds make. 0:38 - Judy, it's terrific, no more cactus hands. 0:41 John's gonna love them. 0:44 They're so soft and really silky. 0:46 - And there's not all that greasiness. 0:50 - You're right. 0:52 Even glass doesn't slip. 0:53 Judy New Wondra, rubs right in 0:55 and takes the day's work right out of your hands. 0:57
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John W. Hartman Center for Sales Advertising & Marketing History
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