P&G: Wondra Lotion, 1977

Year Published: 1977

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here, hon. 0:01 - Joe, I'm glad you don't have to handle a baby yet. 0:02 - Oh, me too. 0:06 This painting and papering made my hands so rough. 0:07 They'd hurt him. 0:10 - Her. 0:11 - We'll see. 0:12 Right now, my big problem is these hands. 0:13 - Relax. 0:15 Wondra can take care of that. 0:16 - What's Wondra? 0:18 - A conditioning lotion. 0:19 It's very new. 0:21 Different. 0:22 Rich, like a cream, see? 0:23 Joe But help these hands? 0:25 Wife Look, if you saw rough, dry hands 0:27 through a magnifying glass, 0:29 you'd actually see the flaking. 0:30 But watch how fast Wondra rubs right in 0:31 and takes the day's work right out. 0:34 Look at the difference a few seconds make. 0:36 - Hey, they feel great. 0:38 (sniffs) And smell clean. 0:40 Unscented, huh? 0:43 - Yes, nice and fresh. And there's not all that greasiness. 0:45 - That's true. 0:48 This bottle doesn't slip. 0:50 - Her bottle. 0:51 New Wondra, unscented or regular scent. 0:53 Rubs right in and takes the day's work 0:56 right out of your hands. 0:58

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