P&G: Wondra Lotion, 1977
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Genre: Commercial
Year Published: 1977
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oh, Mom, I'm moving back home. 0:01 This apartment ruined my hands. 0:04 - Relax, new Wondra's here. It's a conditioning lotion. 0:06 Daughter Ooh, rich, like a cream. 0:09 Mother But help these hands. 0:11 Look at dry, rough skin through a magnifying glass. 0:12 See? 0:15 Wondra rubs right in and takes the day's work right out. 0:16 - Dissolved in seconds. 0:19 - Without all that greasiness. 0:21 - The glass doesn't slip. 0:22 Mother New Wondra rubs right in 0:25 and takes the day's work right out of your hands. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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