P&G: Wondra Lotion, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's the last stroke. 0:01 - Finished? 0:04 - No, I mean my hands. This paint and turpentine are killing 'em. 0:05 (laughs) Think Michelangelo's hands 0:08 were this cracked and flaky? 0:10 - Relax, discover my Wondra. 0:11 - Hmm, what's Wondra? 0:13 - It's a conditioning lotion. 0:14 - Hmm, it's different. 0:16 Rich like a cream, but can it help these turpentine hands? 0:17 Announcer Look, if you saw rough, dry hands 0:22 through a magnifying glass, you'd actually see the flaking. 0:24 But watch how fast Wondra rubs right in 0:27 and takes the day's work right out. 0:30 Just look at the difference a few seconds make. 0:32 - Wondra really brought my hands back to life. 0:35 They're so smooth and so fresh and clean. 0:37 It's unscented, huh? 0:40 - Yep, and there's no grease problem. 0:42 - Right, even this glass jar doesn't slip. 0:44 - Good, soft skin tone you got there. 0:46 - You like my painting? 0:48 - No, your hands. 0:50 Your painting... 0:51 Announcer Wondra, unscented or regular scent, 0:53 rubs right in and takes the day's work 0:55 right out of your hands. 0:58

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