P&G: Wondra Lotion, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Here hun 0:01 - Joe, I'm glad you don't have to handle the baby yet. 0:02 - Well, me too. 0:06 this painting and papering made my hands so rough 0:07 they'd hurt him hurt. 0:10 - Her 0:11 - We'll see right now, my big problem is these hands. 0:12 - Relax Wondra can take care of that. 0:15 - What's Wondra? 0:18 - A conditioning lotion. It's very new, rich, 0:19 like a cream, see, but help these hands. 0:22 Narrator Look at rough, dry skin up close. 0:25 Wondra rubs right in and takes the day's 0:28 work right out, in seconds. 0:30 - And there's not all that greasiness. 0:32 - That's true. His bottle doesn't slip. 0:35 - Her bottle. 0:37 Narrator New Wondra unscented or regular scent, 0:39 takes the day's work right out of your hands. 0:41
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John W. Hartman Center for Sales Advertising & Marketing History
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