P&G: Wondra Lotion, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Yeah. That's the last brick. 0:01 - What's wrong? You out of bricks? 0:03 - No, I need my hands, dad. 0:04 This brick laying has demolished them. 0:06 Look, which is rougher this brick or my hand? 0:08 - Here, try Wondra. 0:10 - A hand lotion? 0:13 - It's a conditioning lotion, see? 0:13 Wondra is different. 0:16 Rich, like a cream. 0:17 - Hey, it's thick. 0:19 Huh. 0:20 Well, can it help fix up these concrete hands? 0:21 Announcer Look, if you saw rough, 0:24 dry hands through a magnifying glass, 0:25 you'd actually see the flaking. 0:27 But watch how fast Wondra rubs right in 0:29 and takes the day's work right out. 0:32 Just look at the difference a few seconds make. 0:34 - My hands feel better. 0:36 They're not so rough anymore. 0:39 - And there's not all that greasiness. 0:40 - Yeah, this soda bottle doesn't slip. 0:42 It's good stuff. 0:45 - Hi, Dicky (giggles) 0:46 - Hey, Dick, I think she's got a crush on your hand. 0:49 - (laughs) Yeah? 0:51 Announcer Wondra, 0:53 regular or unscented rubs right in 0:54 and takes the day's work right out of your hands. 0:57

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