P&G: Wondra Lotion, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 ♪ When there's Wondra on your hand ♪ 0:02 ♪ Keep on going ♪ 0:04 ♪ When your body's dry as sand ♪ 0:06 ♪ Keep on going ♪ 0:09 Narrator When your body's all rough and dry, 0:10 remember, Wondra's a conditioning lotion. 0:12 It's different, rich like a cream 0:14 for your whole rough, dry, flaky body. 0:16 Look at rough dry skin up close. 0:19 Wondra rubs right in and takes the roughness, 0:21 the dryness, the flakiness right out in seconds. 0:24 And here's the surprise, 0:26 there's no grease problems. Even nylon doesn't stick. 0:28 ♪ Any place you're rough and dry ♪ 0:31 ♪ Arm leg neck foot elbow thigh ♪ 0:34 ♪ Don't just stop when you're wrist's tired ♪ 0:36 ♪ Keep on going ♪ 0:39 Narrator Wondra rubs right in 0:40 and takes the day's dryness right out of your skin. 0:41

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:29:29