P&G: Wondra Lotion, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's the last stroke. 0:01 - Finished? 0:04 - No, I mean my hands. 0:05 This paint and turpentine are killing them. 0:06 (chuckling) Think Michelangelo's hands 0:08 where this cracked and flaky? 0:10 - Relax. Discover my Wondra. 0:12 - Hmm, what's Wondra? 0:13 Friend It's a conditioning lotion. 0:14 Artist Hmm, it's different, 0:16 rich like a cream. 0:18 But can it help these turpentine hands? 0:20 Presenter Look, if you saw rough, dry hands 0:22 through a magnifying glass, 0:25 you'd actually see the flaking, 0:26 but watch how fast Wondra 0:28 rubs right in and takes the day's work right out. 0:29 Just look at the difference a few seconds make. 0:32 - Wondra really brought my hands back to life. 0:35 They're so smooth. (sniffs) 0:38 And so fresh and clean. 0:39 It's unscented, huh? 0:41 - Yep, and there's not grease problem. 0:42 - Right, even this glass jar doesn't slip. 0:44 - Good, soft skin tone you got there. 0:47 - You like my painting? 0:48 - No, your hands. 0:50 Your painting... 0:51 Presenter Wondra, unscented or regular scent. 0:53 Rubs right in and takes the day's work 0:56 right out of your hands. 0:58

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