P&G: Wondra Lotion, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - There's trouble ahead, captain. 0:01 - What's the matter? 0:03 - Your hands. 0:04 The fish aren't the only scaly things around here. 0:05 - I know, they're so dry, they hurt. 0:07 - Surprise, honey, I just discovered Wondra. 0:10 - Terrific. What's Wondra? 0:12 - It's a conditioning lotion. 0:14 Husband Hey, it's different. 0:16 Rich like a cream 0:18 but can it help these hands? 0:19 Narrator Look at rough, dry skin up close. 0:21 What how fast Wondra rubs right in 0:22 and takes the day's work right out. 0:25 Look at the difference a few seconds make. 0:26 My hands feel terrific. 0:28 - And there's no grease problem. 0:30 - Hey, even this glass dish doesn't slip. 0:32 That's good stuff. 0:34 - How could such big, strong, soft hands 0:35 catch such a teensy little fish? 0:38 Narrator Wondra rubs right in 0:40 and takes the day's work right out of your hands. 0:42
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John W. Hartman Center for Sales Advertising & Marketing History
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