P&G: Wondra Lotion, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Okay, that's the last brick. 0:01 - What's wrong? You out of bricks? 0:03 - No, I mean my hands, dad. 0:05 This bricklaying's demolished them. 0:07 Look, which is rougher, this brick or my hand? 0:09 - Here, try Wondra. 0:11 - A hand lotion? 0:13 - It's a conditioning lotion, see? 0:14 Wondra's different. 0:16 Rich like a cream. 0:17 - Hey, it's thick. 0:19 (son chuckling) 0:21 But can it help fix up these concrete hands? 0:22 Narrator Look, if you saw rough, dry hands 0:24 through a magnifying glass, 0:27 you'd actually see the flaking 0:28 but watch how fast Wondra rubs right in 0:30 and takes the day's work right out. 0:32 Just look at the difference a few seconds make. 0:34 - My hands feel better. 0:37 They're not so rough anymore. 0:39 - And there's not all that greasiness. 0:41 - Yeah. 0:42 And the soda bottle doesn't slip. 0:43 It's good stuff. 0:45 - Hi, Dickie. 0:47 (girl chuckling) - Hey, Dick, I think she's got a crush on your hands. 0:49 - Yeah? 0:52 Narrator Wondra, Regular or Unscented, 0:54 rubs right in and takes the day's work right out 0:56 of your hands. 0:59

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