P&G: Tide XK, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's Rose Marie 0:02 on the other side of a two-way mirror 0:04 at this laundry center. 0:06 - We've asked Mrs. Brooke Clay 0:07 to take part in a laundry research project. 0:09 Male Narrator But she doesn't know she'll be on camera. 0:11 - Hi there. 0:14 - Hello. How are you? 0:14 - I'm Rose Marie. 0:15 - Oh, yes. I recognize you. 0:16 - Thank you. What is your name? 0:17 - Brooke Clay. 0:18 - Do you have any children? 0:19 Brooke Clay Yes, three. 0:20 - Oh, that's wonderful. 0:21 - And they get clothes dirty. 0:22 - I was going to say, 0:23 do you have any problems with your laundry? 0:24 - Everything you can think of. 0:26 Rose Marie Well, tell me a few. 0:27 Brooke Clay Okay. Well, there's strawberry sherbet 0:28 and ice cream and chocolate milk. 0:31 - Well, Mrs. Clay, George Fenneman always says 0:32 that Tide XK with stain-removing XK enzyme 0:34 is supposed to soak out stains 0:37 while it washes out dirt, 0:39 and I wanna see what you really think about it. 0:40 - I'm anxious about the strawberry. 0:43 - All right now, let's see what did we have in here? 0:46 - That was the strawberry. 0:48 Rose Marie Would you say that Tide XK can get that out? 0:50 Brooke Clay I don't see any strawberries on there. 0:52 It got everything out. 0:53 It was ground in, too. 0:55 - Get Tide XK. 0:56 It soaks out stains while it washes out dirt. 0:58