P&G: Thrill Dish Soap, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (running water) 0:00 man Hey! For a woman who's about to do the dishes, 0:02 you seem pretty pleased. 0:04 - Sure. 0:05 That more than I bargained for. 0:06 man Oh! How's that? 0:07 - You know how it is. 0:09 You break a habit, 0:10 Man Hmm! - try something different then, 0:11 man Yeah. 0:13 - Wow! 0:13 You really make a discovery. 0:14 man Oh! Soft Water Thrill! 0:15 - Soft Water Thrill. 0:17 I had heard is the only dishwashing liquid, 0:18 that makes water soft-- 0:20 man But you got more than you bargained for? 0:22 - Did I ever! 0:24 You know Soft Water Thrill, 0:25 gives you a long lasting scent. 0:27 So a little bit, 0:29 (blows) 0:30 (chuckles) goes a long way. 0:31 Man I'll say. 0:33 - And you know Thrill softened water cleans better. 0:34 Just look. 0:38 man Beautiful! 0:39 That's more than you bargained for. 0:40 - Oh! And my hands. 0:43 man More than you bargained for? 0:44 - Well it feels soft and water feels, 0:46 so smooth, 0:48 so soft. 0:49 So silky. 0:50 man Nice to know. 0:51 Thrill is the dishwashing liquid that softens water. 0:52 - It's nice to get more than you bargained for. 0:55 man Soft Water Thrill. 0:57

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