P&G: Scope Mouthwash, 1976

Year Published: 1976

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You wanna know how your breath smells? 0:01 Try smelling the mouthwash you just used. 0:03 If it's an antiseptic, smell it, 0:05 then smell Scope. 0:08 Like antiseptic, Scope gets breath clean, 0:10 but Scope breath smells like this. 0:12 Minty fresh. 0:14 Antiseptics, Medicine-y. 0:15 So, a good reason to use Scope 0:17 is right under your nose. 0:19 But don't take our word for it. 0:21 We're so sure you'll prefer Scope, 0:23 We're putting our money on it. 0:25 Buy any sized Scope 0:27 and let your nose test it against your mouthwash. 0:28 If you prefer Scope, like we think you will, 0:31 we'll mail you coupons worth a dollar 0:33 on your next two purchases. 0:35 If not, we'll mail you 50 cents. You can't lose. 0:36 Look for this display for details. 0:40 Narrator The offer is good for a limited time. 0:42 So mail your proof of purchase 0:44 plus required certificate 0:45 from participating stores. 0:47 Scope fights bad breath, 0:49 Scope doesn't give medicine breath. 0:50 We're putting our money on it. 0:52

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